Clark University invites nominations and expressions of interest from potential candidates for the position of Vice President for Communications and Marketing. This is a new position that will report directly to Clark University President John Bassett.
The Vice President will provide strategic vision and overall leadership for communications, marketing, and public relations initiatives for Clark University. He or she will advise and assist the president, vice presidents, deans, directors, and department chairs in establishing goals for their programs, developing strategies for achieving success in marketing their programs, and aligning University resources to maximize the effectiveness and efficiency of Clark’s efforts.
Strategic Management
The Vice President will oversee the Department of Communications and Marketing and will manage a staff of 11. The Vice President will create, implement, and measure the success of a comprehensive marketing, communications, and public relations strategy, move the University to an effective and integrated marketing plan, and oversee all print and electronic communication used for internal and external purposes.
Brand Oversight
The Vice President will oversee the use of the Clark University name and will develop standards to build brand equity and to enhance the image and position of the University. He or she will lead the efforts to educate members of the Clark community about developing and delivering the key messages of the University.
Market Research and Analysis
The Vice President will be a leader in market research and analysis, particularly in evaluating the market for proposed new initiatives. The selected candidate will ensure the utilization of market information in strategic planning efforts for the department and the University, at large.
Public Relations
The Vice President will be a member of the University’s emergency management planning team. He or she will serve as public information officer and spokesperson for the University, assist the President in developing public statements and media connections, and assist in handling the process of honorary degrees. The Vice President will represent Clark University at a number of external events and will work with Trustee committees including an “ad hoc Trustees committee on marketing.”
Professional Qualifications
The Vice President will have demonstrated success in the field of communications and marketing with at least ten years of experience showing progressive responsibility and a track record of success. Experience may include work in marketing, advertising, public relations, market research, and communications. The Vice President may come from the academic, business, or not-for-profit worlds, but will demonstrate a strong grasp of the issues affecting higher education.
Personal Qualifications
The Vice President will be a strong, hands-on, strategic, and creative leader and a good team player who respects Clark’s traditions of shared governance and commitment to collaboration.
NOMINATIONS AND INQUIRIES
Review of credentials will begin immediately and will continue until the position is filled. Applications shall consist of a letter addressing the attributes above, curriculum vitae, and the names, telephone numbers, and e-mail addresses of five professional references.
For best consideration, please submit materials before June 20, 2008. Nominations, inquiries, and expressions of interest should be forwarded, in confidence and preferably electronically, to:
Clark University is an Equal Opportunity Employer, with a strong institutional commitment to develop a diverse environment. Women and members of other under-represented groups are encouraged to apply.
Clark University is a teaching and research institution founded in 1887, as the first all-graduate school in the United States. Until Clark instituted undergraduate programs in 1902, the university offered only Ph.D. granting programs. Clark is also one of the oldest universities to offer formal graduate programs, second only to Johns Hopkins University, and is one of only three New England universities, with Harvard and Yale, to be a founding member of the prestigious Association of American Universities.
Clark’s first president was G. Stanley Hall, founder of the American Psychological Association, who earned the first Ph.D. in psychology in this country at Harvard. Clark has played a prominent role in the development of psychology as a distinguished discipline in the United States. Clark was the location for Sigmund Freud’s famous “Clark Lectures” in 1909, introducing psychoanalysis to this country.
Clark also has played an important role in the development of geography as a discipline. Clark has granted more Ph.D.s in this environmentally related area than any other school in the nation. The George Perkins Marsh Institute was the first research center created to study the human dimensions of global environmental change.
Researchers who have held Clark appointments include A.A. Michelson, the first U.S. Nobel Prize winner in the sciences; and Robert Goddard, the father of the space age and the inventor of rocket technology. Other researchers at Clark, for instance, created the formula for the windchill factor, defined chemical double bonding, developed research leading to the birth control pill, and made the first breakthrough in understanding how brain tissue regenerates itself.
Clark University’s mission is to educate undergraduate and graduate students to be imaginative and contributing citizens of the world, and to advance the frontiers of knowledge and understanding through rigorous scholarship and creative effort.
The University seeks to prepare students to meet the challenges of a complex and rapidly changing society. In students and faculty, Clark fosters a commitment to excellence in studying traditional academic disciplines, as well as innovation in exploring questions that cross disciplinary boundaries. The free pursuit of inquiry and the free exchange of ideas are central to that commitment.
The focus of Clark’s academic program is a liberal-arts education enriched by interactions among undergraduate students, graduate students, and faculty, and is closely linked to a select number of professional programs. Clark also serves students who wish to continue formal education throughout their lives.
The intellectual and personal growth of students is enhanced by a wide variety of educational programs and extracurricular activities. Clark believes that intellectual growth must be accompanied by the development of values, the cultivation of responsible independence, and the appreciation of a range of perspectives.
Clark’s academic community has long been distinguished by the pursuit of scientific inquiry and humanistic studies, enlivened by a concern for significant social issues. Among many other scholarly endeavors, Clark contributes to understanding human development, assessing relationships between people and the environment, and managing risk in a technological society.
Clark is dedicated to being a dynamic community of learners able to thrive in today’s increasingly interrelated societies. The University maintains a national and international character, attracting high-caliber students and faculty from all quarters of the globe. As a university residing in an urban context, Clark also strives to address the needs and opportunities of contemporary urban life.
“Challenge Convention, Change Our World” isn’t just a motto at Clark University. It’s a long tradition that Clark students and faculty continue in their work—inside and outside the classroom—every day. At Clark, students and faculty are encouraged to follow their intellectual curiosity beyond the boundaries of traditional scholarship, to seek innovative solutions to real-world problems and to create positive change in the world through social action.
Clark’s vibrant intellectual environment is built upon three key “signatures” of a Clark education. Clark students “Learn Through Inquiry,” “Make a Difference” and “Experience Diverse Cultures.” These signatures permeate campus life in many ways: through courses, independent projects, internships and other learning opportunities; through research and social action, both locally and globally; through interactions with members of the Clark community and study-abroad experiences. All of these signatures are supported and explored by Clark’s faculty and staff, who are just as eclectic and involved as Clark students.
Central to all of the work of the University is an acknowledgement of the very important role highly educated people can play in addressing the major issues facing the global community. Clark as an institution and its faculty and students have an obligation and a rare opportunity to make our world a better place. Whether in science and technology, international development or business, students who apply to Clark want to be in an environment that will challenge their assumptions and encourage them to understand the ways in which their work as adults will make a difference.
In recent years Clark has received extensive visibility for its leadership in K-12 education reform. The Marsh Institute and the Mosakowski Institute for Public Enterprise support translational research initiatives in areas such as the environment, international development, education and health care. Clark is the coordinating partner for the aids2031 project of the United Nations, an initiative to plan the next generation of HIV/AIDS research. It is a partner with UMass Medical School in a major children’s health project.
At Clark, undergraduates can choose from among 31 majors (which includes a self-designed major), 30 minors and 10 interdisciplinary concentrations, and can also take advantage of Clark's Accelerated B.A./Master's Degree Program, with the fifth year of study free to qualified students. Graduate students can choose from seven doctoral and 12 master's degree programs.
With this special combination of a liberal arts college and doctoral research university Clark University is one of Loren Pope’s “colleges that change lives.”
Unique to Clark’s academic offerings are:
Research Centers and Institutes
Schools
Special Programs
NOMINATIONS AND INQUIRIES
Review of credentials will begin immediately and will continue until the position is filled. Applications shall consist of a letter addressing the attributes above, curriculum vitae, and the names, telephone numbers, and e-mail addresses of five professional references.
For best consideration, please submit materials before June 20, 2008. Nominations, inquiries, and expressions of interest should be forwarded, in confidence and preferably electronically, to:
Clark University is an Equal Opportunity Employer, with a strong institutional commitment to develop a diverse environment. Women and members of other under-represented groups are encouraged to apply.
2007 © | NAFEO | National Association for Equal Opportunity in Higher Education - If You can Dream it, You can Achieve it at an HBCU.